Updated: Mar 29
Item 1: essential reading for anyone involved with public communication before, during and after emergencies.
I recently attended the Cabinet office presentation by Abigail Emery head of behavioural insights, who shared the new cabinet office government communication services guidance: crisis communications a behavioural approach.
So for anyone who maybe operating under a misconception that the public are irrational or panic in crisis, and for those of us who have long argued that this is not the case – here is the all in one evidence, and guidance document we have been waiting for to prove it. Once and for all – the public do not panic.
This is especially important for emergency management comms professionals to take note of, as often this misconception can lead to bad communication strategies. Understanding public behaviour, will enable us to better communicate and understand how our communications will be interpreted and responded to. This guidance gives us a step by step guide, on how to get the comms and the messaging right. How to evoke trust and communicate effectively to enable resilient behaviour, action and response. Within this guide is the Krebs Method – a clear and straight forwards practical tool to ensure your crisis comms are effective, in line with public needs and convey a sense of trust. This for me is an incredibly exciting and ground-breaking moment that shows disaster science being integrated into UK guidance and then though us into practice.
So for me this is a number 1 top priority read for everyone in our sector engaged in prevention, preparedness and crisis comms. And urge you all to read this is you have not already done so, and then, communicate upwards in their organisation.
Crisis communication: A behavioural approach - GCS https://lnkd.in/edzuJk9u