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It's official the public don’t panic – Crisis comms a behavioural approach

**For anyone who may be operating in comms under the misconception that the public are irrational or panic in a crisis, and for those of us who have long argued that this is simply not the case – here is the guide we have been waiting for to prove it*** This week I had the opportunity to attend a fantastic presentation by Abigail Emery who was sharing the new guidance for crisis communications a behavioural approach. To me this is an incredibly important and landmark piece of guidance. That I would strongly urge, anyone working in crisis comms, prevention comms to read. And then, communicate upwards in their organisation. For some of us, this is the guidance and evidence we have long waited for. That clearly states the proven case - that there is a common misconception that people panic in a crisis – simply it’s not true, and the evidence is here to set the record straight. This gives us a step by step guide, on how to get the comms and the messaging right. How to evoke trust and communicate effectively to enable resilient behaviour, action and response. Within this guide is the Krebs Method – a clear and straight forwards practical tool to ensure your crisis comms are effective, in line with public needs and convey a sense of trust. This for me is an incredibly exciting and ground-breaking moment that shows disaster science being integrated into UK guidance and then into practise. So please share wide and far with anyone working within the crisis, emergency, disaster management communication sectors. A huge congratulations to everyone who was involved in the production of this guidance, and thank you for your service. Crisis communication: A behavioural approach - GCS

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